Search Engine Optimization

The internet is basically a giant library of websites with a wealth of information readily available at your fingertips, literally! It is convenient and saves time for businesses and consumers to locate and compare their findings. Whether they are looking for local, regional, or international services and products, the internet is often the first place visited. Internet usage continues to grow increasing the potential for reaching a broader market of prospective consumers.

This is where our expert SEO services become valuable to your company’s online presence. Already have a website developer that you are happy with? We will work with your company and current developer to achieve your goals. At eLogik, our number one goal is customer satisfaction and the advancement of their online marketing campaign. Contact us today to discuss the next steps for your company’s online presence.

Google, Yahoo, and Bing Website Content Quality Guidelines

Organic Search Engine Optimization

Organic SEO refers to naturally optimizing a website to achieve a higher search engine result placement. Many items are to be taken into consideration for effectively enhancing the online presence of a website. Most importantly, the website should be content rich and user friendly. That is what everybody wants when they go to a website, and that is exactly what the search engines want to give you… the most relevant content for key phrases used to browse the internet with the least hassle for the end user.

OK, so how do you optimize a website? Despite what some companies will tell you… there is no secret to search engine optimization, nothing proprietary about it, and no magic button. The information to organically optimize a website is readily available on credible websites. All major search engines also disclose limited insight into their complex algorithms as far as listing guidelines are concerned. However, the action that is taken with this information and how it is used becomes crucial for a websites success.

This is why contracting a knowledgeable and ethical search engine optimization company is of such great importance. Aside from the physical content within a website, there are a variety of technical items to be considered. An experienced SEO company also understands what can give a search engine issues when “crawling” a website for inclusion and positioning within their listings.

General Overview of Our Organic Search Engine Optimization Process

In order to effectively select proper target key phrases, we will first familiarize ourselves with your company's industry and target market. The next step will be to compile key phrases and key words attained through resources available in combination with intuition based on experience. These key phrases will then be reviewed and revised to include the most relevant and optimum targets for your companies SEO campaign. Before making any edits to the website, our team will complete a manual benchmark search engine positioning report. These results will be used to monitor the progress of your website's SEO campaign.

After this step has been completed, focus will then be directed to the optimizing process of your website's text content, Meta tag information, coding elements, and making necessary technical alterations. We will also analyze the outgoing and incoming links to your website along with the intra-site linking structure. It is very important not to get involved in “bad neighborhoods”, also known as a “link farm”.

In addition to edits within the website, our team will also ensure proper submission to popular search engines as well as DMOZ. As the search engines complete their periodic indexing of your website, our team will monitor your SEO campaign process. With this placement information, we will then revisit all previous steps performed and make necessary alterations reporting back to our client with results.

A successful organic search engine optimization campaign doesn’t happen overnight. This is why we require a 90-day contract to allow time for multiple rounds of website edits as the search engine re-indexes the website. After the 90 days are completed, your company has the option to discontinue services for any reason without penalty. However, if your company is satisfied with ongoing online marketing campaign, we will continue providing services arranged with a monthly retainer based on a renewable one-year contract. Also, with the yearly contract, your company still has the option of discontinuing services for any reason without penalty with a month advance notice.